As part of our role as a Destination Management Company, Sinolink currently provide presentations to groups of 6 to 20 Chinese visitors to the UK to provide training and guidance as to how to understand Western Culture. Sinolink can present a workshop to your Group, tailored to your specific needs, either on arrival in the UK or before your Group leaves China.Our cultural training is only delivered by experts with detailed and extensive experience of living and working in the West as well as understanding the Chinese dimension.

Training will be "fine tuned" to individual requirements but will include:
1. Brief economic and social update on China
2. Chinese cultural practices, relationships, ethics, customs and "Guanxi".
3. Potential areas of misunderstanding between cultures.
4. Chinese business practices, gifts and entertainment.
5. "Face".
6. Business negotiation and practices.
7. Developing relationships and communication.
8. Skills for working effectively with visitors and customers from China.
9. Etiquette and protocol when meeting Chinese customers.
10. Understand how to host or be hosted when dealing with Chinese.
11. VAT rules for overseas visitors.

Sinolink also offers advice and assistance for those planning to travel to China on business, training or educational trips to ensure that individuals or groups "hit the ground running" and are able to be effective as soon as they land. Please see the section on Exchange Programmes. For further details on our Cultural Training or to discuss your requirements please contact us

Sinolink currently provide workshops and presentations to retailers in the European Union, such as top end jewellery and fashion brands, to provide training and guidance as to how to understand and welcome Chinese customers and increase sales.

Foreign customers mean big business and the ability to engage with foreign customers has never been more important. Together with the Global Blue Academy, Sinolink, as a Global Blue Direct Promotion Agent, present Cultural Training Courses for the retail and other staff in your organisation to enable them to better understand the Chinese customer.

Training will be "fine tuned" to individual requirements but will include:
1.Brief economic and social update on The European Union.
2.China's economic power.
3.Western cultural practices, relationships, ethics and customs.
4.Potential areas of misunderstanding between cultures.
5.Western business practices, gifts and entertainment.
6.Business negotiation and practices.
7.Developing relationships and communication.
8.Skills for working effectively with Westerners .
9.Etiquette and protocol when meeting Western people.
10.Understand how to host or be hosted when dealing with Westerners.
11.VAT rules for overseas visitors.

Sinolink is also linked in with Legal, Accountancy and PR support as well as acting as an Agent for all of your business or tourism requirements. Sinolink also offers advice and assistance for those planning to travel to the UK on business, training or educational trips to ensure that individuals or groups "hit the ground running" and are able to be effective as soon as they land. Please see the section on Exchange Programmes. For further details on our Cultural Training or to discuss your requirements please contact us